(Press Release) L’Oréal Professionnel Introduces Fiberceutic

L’Oréal Professionnel Introduces Fiberceutic

Botox for your hair: ‘Magic’
molecule from L’Oreal Professionnel promises emergency care for hair to smooth
away signs of damage

[Karachi, 07 June 2012] L’Oréal Professionnel, the house of French hair dressing unveiled
yet another breakthrough in hair care technology with the introduction of
‘Fiberceutic’.. With properties that turn back the clock on hair, Fiberceutic
takes inspiration from aesthetic medicine and redefines the boundaries of
technology in hair care with the introduction of the Intra-Cylane molecule. Reversing the negative effects brought on by many
years of blow-drying, styling, straightening and repeated chemical treatments,
hair rehab starts with Fiberceutic.  The first fiber filling hair treatment
from L’Oreal Professionnel, Fiberceutic is a one-stop solution to all hair
and hair fall. With the temperature hitting new
highs with every passing day in Pakistan and the damage from heat making hair frizzy and brittle,
Fiberceutic also acts as a perfect solution for all the hair trouble that comes
with dry, hot and humid weather.
Speaking about L’Oréal Professionnel’s Fiberceutic, L’Oréal
Professional Products Division Business Manager, Sadia Shah has said, “Just
like skin ages and needs replenishing, so does the hair. The
hair cortex fractures from daily aggressions such as
blowdrying, chemical treatments or excess sun, and when it becomes fractured it
stops hair

looking healthy and shiny.  Those who have had
the treatment notice a physical change in their hair; it plumps up and is
thicker for longer. To get longer lasting results, a minimum of 4 treatments
are recommended and the Fiberceutic home-care mask available from salons is
best for longer results. In Pakistan, where hair is prone to becoming frizzy
and dry, it is particularly effective and more so for those with long hair, who
suffer from dry, split ends and whose hair has become brittle due to damage. It
plumps it up and really is the botox for your hair!”
The Fiberceutic treatment works wonders on split ends and rough hair
giving it a picture perfect finish. With lasting results of up till 10 shampoos
the treatment is further complimented by L’Oréal Professionnel’s Serie Expert
Fiberceutic mask for home care use, a protective and intense replenishing
product that prolongs the results of the treatment. The severely damaged hair,
suffering from overexposure over the years, is rejuvenated from the inside with
a unique firm touch on the outside.
Intra-Cylane, present in Fiberceutic, is the breakthrough molecule from
L’Oréal Professionnel  that acts at the core of the hair fiber and
provides emergency care for hair that has been severely damaged over time owing
to constant exposure to heat and chemical treatments. Reacting upon contact
with water, Intra-Cylane moulds itself to the
hair’s inner cortex to create a flexible yet strong framework that supports the
fiber and prevents it from collapsing, and is
designed to help reinforce the protective layer of hair. Fiberceutic, popularly
referred to as ‘hair botox’, ensures the treatment first uses a hair filling technique to apply a concentrated serum
to the hair, then followed by a sealing treatment that forms a protective layer
on the hair, consolidating and reconstructing fiber. 
Professionnel’s new hair botox treatment,Fiberceutic, can be availed at L’Oréal
Professionnel partner hair salons across the country. For further information
about Fiberceutic and partner Salons which offer this service, log on to:
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