L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS

L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS



L’Oreal Professional Spring Summer 2014 It Looks


Get ready for some fabulous fun in the sun as L’Oreal
Professionnel rolls out its IT LOOKSfor Spring Summer
2014! The latest in the brand’s “It “concept that was established last year, every
season “IT LOOKs” acquires its inspiration from the most recent and important
fashion shows, the world’s most snapped celebrities and street style ambassadors.
IT Looks are the hottest total looks of the moment that perfectly
complement your IT bag and IT outfit.This season, the vibrant collection finds ideal
partners in four charming trendsetters who have been selected to model the
diverse aspects ofthe latest collection – fun and playful fashionistaPoppy
Delevingne, iconic singer Pixie Geldof, enticing Spanish model Malena Costa and
chic rock Chinese actress and style icon, Chen Ran!
L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS

L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS

brightness and dazzle of spring and summer come alive in the color palette,
cuts and styles of the latest IT LOOKs.. In terms of the color palette, the
collection carries popular runway shades of vibrant pink and red ombre along
with celebrity favorites such as Bronde (balance or blend between brown and
blonde)) and Mocha blonde. Attractive cuts and sought-after styles are rife in
this collection and have been classified into different categories namely the
Middle PawithWaves, Side-Swept, Volume and the iconic Pixie.

A fashion favorite, the Middle Part style can be supported by both soft and
glamorous waves. The more cutting-edge side-swept style can be worn in
different ways such as the youthful and rebellious side-shave, more alluring
side-tuck or the fun and cool side-braid. Moving to a more classic look that is
also an all-time favorite, big hair now gets even bigger as you see glamorous
girls sporting either bombshell volume or the more daring XXL volume! Fashion
forward and very charming, the pixie cut is a true rage with the current crop
of celebrities wearing it either swept forward to showcase its layered texture
or up and away for added allure.

striking cuts, colors and styles have been beautifully brought to life by the
four sensational IT girls with Poppy sporting the Pink Splashlight, Chen Ran
wearing the side-swept Red Ombre,Malena showcasing the XXL Volume Bronde and Pixie
carrying theMocha Blonde. While
the pink splashlightcreates a “ray of light” effect with a band of lighter or
brighter hair stretching from ear to ear, the Red Ombre moves away from the bleach
highlighted ends to a more punchy color. The fascinating Bronde is a shade
whose intensity varies based on the skin tone of the one wearing it while the
precious Mocha Blonde flaunts mocha on the roots and gradually becomes lighter
at the ends.
Pick a
look and head to the salon so that your stylist can advise you on the most
suitable cut, style and color option from this season’s exciting looks.  For the perfect IT LOOK, your hairdresser can
employ L’Oreal Professionnel’s new styling rangeofTecni.Artandthe brand’s host
of efficient coloration services from
INOA, Majirel, Dia and InfiniePlatine.As always, the new collection from
the Parisian House of Hairdressing respects the creative spirit of its
predecessors while simultaneously boasting of its own uniqueness and
style.  Get on board the trend train with
L’Oreal Professionnel’s It Looks SS 2014 and shine as brightly as your favorite
It Girl!
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  • Reply Makeup Monster May 27, 2014 at 7:44 am

    Love the bit of colour for summer!

  • Reply Mahrukh Hayyat May 27, 2014 at 9:00 am

    i dyed my colors only once but these are looking so fun to me. whenever i decided to try one i will go for this 🙂

  • Reply Iwona May 29, 2014 at 4:47 pm

    This blog is amazing:) I Like it;)
    maybe we can follow each other? let me know! <3

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