Erum Khan opens her first flagship store

Erum Khan and Mohsin Ali

Leading Fashion Designer Erum Khan launches her first flagship store in

The acclaimed fashion designer Erum Khan (EK) is all set to
conquer the Lahore market with the opening of her new flagship store at
prestigious MM Alam Road, Gulberg Lahore.

EK store includes couture and formal wear. She unveiled her
new bridal collection at launch. Erum’s design ethos based on bringing together
attractive cuts and colours with embellishments in a way that is not
overshadowed by others; rather they flow together naturally. Her new collection
consists of innovative cuts like long shirts, lehnga, angrakhas and open gowns.
The collection came in contemporary and stylish cuts merged with the combination
of conventional and unconventional embellishment with a colour palette based in
bright colors with a blend of pastels and earthy tones and is based on organza
and net with a lot of sequences, gota and pearls.

On the launch of her store, Erum Khan said, “I am very glad
that I am getting a very good response from Lahories. I found very humble and
loving people here. Opening store in Lahore is my big project. I have brought
my new collection which is unique and very different from my rest of the
collections. Designing clothes have always been my passion. Now I have entered
in Lahore market, I am feeling proud to be the part of it.”

Being specialist in Couture, Erum made her name in fashion
industry in a very short span of time. She started her journey in 2005.Her eye
catching designs stand out for their blend of eastern and western cuts and
abstract forms which accentuate by vivacious trimmings.

EK Store in Islamabad is currently located at 819,Chaklala
Scheme III, Rawalpindi.            Her Lahore store launches at
the First floor OPTP building, MM Alam Road Gulberg Lahore on June 13, 2014.

For more information visit: https://www.facebook.com/Erum.EK
Ali Xeeshan


Amna Illyas

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