It’s difficult to pass the Korangi Road without giving a look to Pepsi Billboards featuring Syra Sheroz & Feroz Khan. The sight of those boards creates an appetite for food even when the hunger is absent.
Pepsi always do something new whenever there is a need to rejuvenate the love for food. Their previous campaigns and slogans like “Yeh Dil Mange More”, “Dil Dil Pakistan” & Dil Mange Abhi were always liked and appreciated by the food lovers and this time also Pepsi came up with a tagline “ExicitingAbhi”. I love this campaign as they focused to tag Pepsi with your boring meal which gives a fresh and yummy look to it.
“Exciting Abhi“ mainly is focused on people who always want to add something more and exciting to their regular meals. Within very few days of campaign Instagram is already full with crazy pictures of people having yummy experiences, which Pepsi give to their ordinary food.
The Television commercial which I love the most is also very catchy as it features good cast with full of energy, if you haven’t seen it yet, you must.
Basically this campaign #EXCITINGABHI of Pepsi gave a new life to the traditional or regular meal which people get bored of.