Pakistan Cricket Board announces support for Edhi Foundation
Thinking about the one charity foundation that Pakistan is proud of, the foundation which we all can trust with all our hearts and minds is getting better by the day. The Edhi Foundation, a renowned and a great asset of Pakistan has been announced by the PCB as their charity partner. Edhi Foundation has proved to be one of its kind yet again.
When its a matter of corporate social responsibility its not unknown that Pepsi leaves no areas undiscovered. This collaboration of PCB and The Edhi Foundation is a big move, sure for a big cause for which PepsiCo has stepped ahead and generously donated Rs. 1 Million. Quite a handsome amount, but we are certain that for Pepsi, its the cause that counts.
It will be raw injustice if we forget about the #Lightinguplives campaign successfully run by Pepsi. This respectable brand is serving as a helping hand day in and day out in this Holy Month. The campaign is undoubtedly doing tremendously. It goes without saying that many lives must have prayed for the well being of this dedicated brand.
The cheque was collected by Saad Edhi, Trustee Edhi Foundation and grandson of Abdul Sattar Edhi, on Friday, 17th June at a ceremony attended by PepsiCo representatives Jahanzeb Khan, General Manager and Salman Butt, Head of Marketing.
During days when the moral of the country is down due to sudden death of the legendary Amjad Sabri, it is such causes, that Pepsi, The Edhi Foundation and PCB become a part of, that resurrects the hope in good amongst people. It is of vital importance that we understand the need of good causes on a regular basis for a happier society and nation.