Trend of Replica and the crucial disappointment attached to it.
The lawn fever has gone epidemic, all the ladies in the city have been diagnosed with it and the symptoms are noticed to be severe. With this extreme condition spreading throughout, all the money makers have stepped on the floor ready to make some good fortune. The market has been understood and well studied, and the trend of replicas has begun to own. Although, this new growth in the demand of replicas is unjust to the original brands.
It is a theft, its plagiarism but its wanted.
The big brands that put in years of efforts, creativity and hard-work are at loss due to this increasing trend of replicas. Their designs get stolen and remade, the quality is compromised but the name stays the same. Ever since online shopping and Facebook selling has come into existence the sale of replicas has increased. Only the brand loyalties are seen purchasing the originals, or the women who value quality and understand the worth of work along with money have been shopping from the original brands. You get to see hundreds of Facebook pages selling replicas online shamelessly.
Thank you Secret Buyer Pakistan for allowing us to use your pictures.
Elan, Zara Shah Jahan, Khaadi, Sana Safinaz, Farah Talib Aziz and many others have been replicated.
The embroidered patterns are slightly different, the cloth material is thinner and more transparent and the dupattas are replaced by lawn or chiffon if the originals have Silk.
We do not, obviously, favor the highly priced lawn but cheating is a big disappointment and a total NO for us.
What other situation that has been noticed on social sites is the unfair retail plus charges on originals.
All those resellers who pick up the pieces from big brands under discounts or make use of their discount cards, later sell the same dress with an extra 500-1000 bucks.
How is that any fair?
The latest Muzlin collection of Sana Safinaz was admired by women from all age groups, so much that they eagerly and unthinkingly agreed to pay plus charges to the Face Book resellers.
We understand the need and desire of people who want to but can’t afford to, or who can afford but aren’t willing to pay that handsome hard-earned amount off their wallets for just a lawn dress. It is the desire that has given birth to replicas, if the brands widen their target audience and launch more economically priced dresses, we are sure replicas will be buried soon.
The brand loyal customers often are observed to get offended by seeing replicas of their originals. The brands often argue on the target audience that they have set for their brands, like Elan, Sana Safinaz, Farah Talib Aziz and Zara Shahjahan target elite classes more. We ask, why divide the love for clothes and fashion amongst the crude social classes.
Shopping is happiness, replicas or originals, if they make you happy, shop anyway.
We are just your guides