#FashionBonding With MAX
Now that’s a wonderful campaign by Max ‘Fashion for Real People’ brand campaign was launched on 18th October. The campaign echos the importance of individuality, and the need of every individual to discover, embrace and express their own unique style statement.
Adopting an integrated marketing communication strategy, Max 360-degree campaign includes a social experiment launched on YouTube featuring the fashion tension between a mother and a daughter. The story line then moves into realizing individual styles which then becomes a reason for #Fashionbonding.
Max is the largest value fashion brand chain in the Middle East with over 325 stores across the Middle East, Africa and India. Max strives to fulfill its brand promise of ‘More Fashion More Value’ to its customers by offering merchandise designed in-house and manufactured to stringent quality standards at amazing prices.