Light the Way Candle by AVEDA
Aveda™ The Art and Science of Pure Flower and Plant Essences
invites you to join hands with people around the world to light the way to clean water—one small
change at a time. This year, we strive to raise $6.5 million during our annual month of
fundraising activities dedicated to protecting water including salon services, fashion shows
featuring recycled materials, and sales of the Light the Way™ Candle.
Last year our global network of Aveda Artists and corporate employees as well as guests in
more than 30 countries passionately pursued a collective goal of helping protect clean water
and raised a total of $6.4 million for clean water projects at home and around the world.
Since 1999, thanks to the efforts of the Aveda Network and its guests, we have raised more
than $50 million to help fund hundreds of local and global environmental organizations. Since
2007, we have poured efforts into helping more than 920,000 people gain access to clean
Here’s how the Aveda Network will be celebrating Earth Month and raising funds for clean water
during April 2017:
LIGHT THE WAY FOR GLOBAL GREENGRANTS
Aveda donates 100% of the purchase price of our signature limited-edition Light the Way™
Candle to Global Greengrants Fund, a nonprofit organization that channels high-impact grants
to grassroots groups working to solve environmental problems all around the world. Since 2007,
Aveda has raised more than $13 million through Light The Way™ Candle sales.
This year, the images on the Light the Way™ Candle carton were created by children living in
the region of Manakara, Madagascar, who benefited from Earth Month funded water projects
and whose drawings illustrate the difference clean water can make to all that we love—kids,
animals and the environment.
APPOINTMENTS FOR CLEAN WATERsm
Thousands of Aveda Artists will once again donate their time and talent to clean water causes
this April by offering Appointments for Clean Watersm. Guests are able to get select beauty
services from an Aveda Artist at a participating Aveda location—from Tennessee to Thailand
and just about everywhere in between—and a portion of all of the proceeds go to local partner
non-profit organizations that support clean water projects. It’s the ultimate win-win.
Appointments for Clean Watersm are also designed to raise awareness that clean water is not
something to take for granted. It may flow freely from our taps, but there are approximately 780
million people on earth who do not have access to it1
. In North America, Aveda Artists and
guests have helped fund a number of organizations that make a local impact in protecting
bodies of water, including the Great Lakes, the Everglades, Lake Tahoe, the Mississippi River.
Internationally, activities such as Appointments for Clean Watersm have helped to fund local
organizations in over 30 countries, such as Italy, Germany, the United Kingdom, Japan, Korea,
and Australia. The projects all serve to protect water, whether it is providing access to it,
keeping it clean or restoring communities affected by natural disasters, contamination or loss of
“We’ve now funded projects that have helped bring clean drinking water to thousands of people,
thereby reducing incidents of waterborne illness, and giving mothers more time to spend with
their families instead of collecting dirty water from far away sources,” says Dave Rapaport,
Vice President, Earth and Community Care for Aveda.
Believe us when we say, one haircut can make a difference.
WALK THIS WAY
At Aveda, we love fashion and artistry. Especially when we can use it to do good in the world.
So we’re thrilled to announce this year’s Catwalk for Water events in celebration of Earth
Month. Hosted by our salon partners, Institutes and Experience Centers, these eco-chic shows
feature visionary hair, spectacular makeup and utterly inventive earth-friendly fashions designed
from upcycled and repurposed materials, including Aveda Full Spectrum™ Hair Color tubes,
highlighting foils and old Aveda paper shopping bags. Consider Catwalks for Water couture
with a conscience, raising awareness and funds for people around the world without access to
But as fun as it is to see what can be made out of upcycled materials, there’s a very serious
message behind the Catwalks for Water shows: Clean water is not something to take for
granted. In addition to funding clean water projects, Aveda’s Catwalks for Water events also
help foster a sense of community, since our Institutes and salon/spas partner all work together
to produce the shows.
“The overwhelming success of Catwalks for Water shows reflects the degree to which
members of our network are committed to being engaged and to fund-raising for environmental
causes,” says Dave Rapaport, Vice President, Earth and Community Care at Aveda. “There
were over 4,600 Aveda professionals who participated globally in Catwalks for Water shows
last year and we are so proud to have such a large group that shares their commitment to the
Aveda Mission as well as their recognition of the global need for clean water
Light the Way Candles are available starting on April, 2017 in the following locations:
Aveda Flagship Salon Dubai, The Galleria Mall.
Tel: 800 AVEDA (80028332).
Profile Bloomingdales Salon
Dubai Mall, Bloomingdale’s Level 1, Women’s Fashion Floor
Tel: + 971 4 350 5333
ABOUT GLOBAL GREENGRANTS
Global Greengrants envisions a world in which all people live with dignity and in harmony with
the environment. Every day, the organization creates opportunities to invest in communities
around the globe to protect our planet, restore places and ways of life that have been harmed,
and transform ways of thinking for a sustainable future.