& Other Stories Opens Flagship Store at The Dubai Mall
Highlife Shenanigans was invited to one of a kind event and the opening of & Other Stories Flagship Store at The Dubai Mall in the heart of Fashion Atrium. Luckily I was in Dubai for Sephora Summer Multi brand event and I very happily attended this opening too with my fellow beauty blogger . The store is huge and has endless styling choices, including accessories, bags, jewelery, very gorgeous beauty products, shoes and ready-to-wear collections.
“It feels wonderful to reach Dubai and open our very first store here. We look forward to sharing our stories and get to know more of our fashion and beauty loving customers,” says Samuel Fernström, Managing Director, & Other Stories.
& Other Stories reaches Dubai in partnership with leading retail franchise operator M.H. Alshaya Co. The new store of approximately 890 square metres is located right at the heart of The Dubai Mall, inviting visitors to discover & Other Stories’ endless styling choices, including accessories, bags, jewelery, beauty products, shoes and ready-to-wear collections – designed in our ateliers in Paris, Stockholm and Los Angeles. For the sneak peek opening, & Other Stories served delicious beverages along and an array of seasonal treats. & Other Stories’ friends wore their favourite pieces from the SS/17 collections showing there truly is a wide range to choose from.
This new store opens at 10.00 AM on Thursday, April 20th For this celebratory opening, the 50 first customers will receive a special gift.
EXPANSION IN THE MIDDLE EAST The second store in the region will be located in Qatar and launched in partnership with franchise operator M.H. Alshaya Co. The upcoming location will be situated in Doha at Doha Festival City, and opening takes place this autumn.