Made in Pakistan by Fashion Pakistan
Fashion is the new high for this generation and one of the most successful ways to portray your ideas and your style. This year, Fashion Pakistan in collaboration with TDAP presented wonderful display show casing the work of the most prolific and renowned Pakistani designers. More than 700 foreign delegates from all five continents visiting to attend Expo Pakistan 2017 (Nov. 09 to Nov. 12) exhibition attended the event, which is called ‘Made in Pakistan’.
The main objective of this fashion show held on 11th, 12th and 13th November 2017, was to promote the production of export worthy fashion goods in Pakistan so that we could gain attention in the foreign markets. This is an appreciable initiative for our fashion industry so that it can get competitive in international markets by building on relationships with buyers, both overseas and domestic, and establishing and strengthening ties with international businesses.
The event show cased collections by Amir Adnan, Aamna Aqeel, Fnk Asia, Nova Leather, Hassan Riaz, Tena Durrani, Deepak Perwani, M Jafferjees, Wardha Saleem, Zuria Dor, Rizwanullah, Adnan Pardesy, Nauman Arfeen, The Pink Tree Company & Gulabo by Maheen Khan.
This year, Fashion Pakistan launched 10 emerging designers under Millennial Fashion Platform on the Day 3 of “Made in Pakistan” Event. This gave them the opportunity of solid platform, experience and mentoring in their fields. Designers show casing their work were Farah Usman, Sundus Talpur, Salman Javed, Zainab Khalid, Amna & Rida, Farah Asad, Sobia Halar, Naina Bhagwati and TIP Collective Showcase.
Beautiful colors and glamorous model donned in elaborate attires made quite a splash. Although all the designers did amazingly well, few stood out.
Fnk Asia with their beautiful blend of traditional eastern and western chic made a cheeky performance on the ramp. Beside this Nova Leather were well received by the foreign delegates for their stylish and suave leather collection.
All eyes followed Zuria Dor with her dark and sophisticated western ensemble making a stunning performance on the ramp. Jafferjees and Warda Saleem were not behind with their combined collection of perfect dresses and matching bags and purses for both males and females.
A new name in the industry, Sobia Halar presented the most impressive collection that came with a bold statement. It reflected the problem of child labour and education and got a standing ovation from the crowd. We need such thoughtful individuals in our fashion industry who could discuss human afflictions with the world through their work.