Brow Contour Pro by Benefit
4-in-1 defining & highlighting brow pencil
Recently received the update from Benefit Middle East and I am quite impressed with their new approach towards influencers and the new campaing. Benefit believes that most powerful influencers are their customers. Hence they have created and hosted a very first user-generated campaign for the launch of the NEW Brow Contour Pro!
In June 2018, nine benebabes from around the world flew to San Francisco, where Benefit was founded, to take part in one of the biggest launches for the brand this year. None of the girls were bloggers, influencers or key socialites; they were just big fans of Benefit Cosmetics, who followed us on Instagram and shared their constant love for the brand. (Seriously IMPRESSED)
Benefit skimmed through the regions’ major Instagram accounts and randomly selected one girl from each region, including the Middle East!
Zain Yehya, a young girl living in the United Arab Emirates, has been chosen amongst Benefit Middle East’s Instagram followers to represent our babes here in the Middle East for this campaign. Zain flew off to Beauty Central office in San Francisco and got to live the benebabe lifestyle for a couple of days, with girls from all around the world!
Her first day was dedicated to an “all brow products lesson” by Jared Bailey, Benefit Cosmetics Global Brow Expert, followed by the Brow Contour Pro grand reveal! The second day was dedicated to content creation from A to Z. But guess what? Everything was shot with an iPhone X!
This campaign is all about showing girls around the world that you don’t need to be a makeup artist or an influencer to do your brows #LikeAPro – you just need Brow Contour Pro! ( I need a Brow Contour Pro in my life now)
Available from 1st October on all Benefit counters including Sephora comes with the price tag of 177 AED/181 SAR (incl. VAT)