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L’Oreal Professionnel


Caramel Mania by L’Oreal

Caramel Mania form Casting Creme Gloss by L’oreal

Caramel Mania from Casting Crème Gloss

[Karachi: 23rd June 2014] 
 L’Oréal Paris, the world’s leading Beauty
Expert, launches their irresistible Caramel Mania hair color shades from their
hair color signature, Casting Crème Gloss. The caramel shades are made up of an
inseparable duo of melted tones and sweet notes. It naturally warms up brown
shades with gorgeous copper and golden tones. Caramel mania is available in two
delicious shades from the Fudgy Caramel collection: Maple Caramel and Toffee Délice.

Now lighter
brown and darker blondes can be luscious and glossy glossy!

Crème Gloss hair color is specially designed for first time hair color users. Its
no ammonia formula protects the hair from damage and comes in an easy to apply
format. It is also infused with Royal Jelly extracts that gives your hair
exceptional softness along with a sleek and a glossy shimmer. Casting Crème
Gloss hair color is available at all leading stores at PKR 999.

For more information about the L’Oréal Paris in
Pakistan, visit their official Facebook fan page:


L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS

L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS



L’Oreal Professional Spring Summer 2014 It Looks


Get ready for some fabulous fun in the sun as L’Oreal
Professionnel rolls out its IT LOOKSfor Spring Summer
2014! The latest in the brand’s “It “concept that was established last year, every
season “IT LOOKs” acquires its inspiration from the most recent and important
fashion shows, the world’s most snapped celebrities and street style ambassadors.
IT Looks are the hottest total looks of the moment that perfectly
complement your IT bag and IT outfit.This season, the vibrant collection finds ideal
partners in four charming trendsetters who have been selected to model the
diverse aspects ofthe latest collection – fun and playful fashionistaPoppy
Delevingne, iconic singer Pixie Geldof, enticing Spanish model Malena Costa and
chic rock Chinese actress and style icon, Chen Ran!
L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS

L’Oreal Professionnel’s Spring Summer 2014 IT LOOKS

brightness and dazzle of spring and summer come alive in the color palette,
cuts and styles of the latest IT LOOKs.. In terms of the color palette, the
collection carries popular runway shades of vibrant pink and red ombre along
with celebrity favorites such as Bronde (balance or blend between brown and
blonde)) and Mocha blonde. Attractive cuts and sought-after styles are rife in
this collection and have been classified into different categories namely the
Middle PawithWaves, Side-Swept, Volume and the iconic Pixie.

A fashion favorite, the Middle Part style can be supported by both soft and
glamorous waves. The more cutting-edge side-swept style can be worn in
different ways such as the youthful and rebellious side-shave, more alluring
side-tuck or the fun and cool side-braid. Moving to a more classic look that is
also an all-time favorite, big hair now gets even bigger as you see glamorous
girls sporting either bombshell volume or the more daring XXL volume! Fashion
forward and very charming, the pixie cut is a true rage with the current crop
of celebrities wearing it either swept forward to showcase its layered texture
or up and away for added allure.

striking cuts, colors and styles have been beautifully brought to life by the
four sensational IT girls with Poppy sporting the Pink Splashlight, Chen Ran
wearing the side-swept Red Ombre,Malena showcasing the XXL Volume Bronde and Pixie
carrying theMocha Blonde. While
the pink splashlightcreates a “ray of light” effect with a band of lighter or
brighter hair stretching from ear to ear, the Red Ombre moves away from the bleach
highlighted ends to a more punchy color. The fascinating Bronde is a shade
whose intensity varies based on the skin tone of the one wearing it while the
precious Mocha Blonde flaunts mocha on the roots and gradually becomes lighter
at the ends.
Pick a
look and head to the salon so that your stylist can advise you on the most
suitable cut, style and color option from this season’s exciting looks.  For the perfect IT LOOK, your hairdresser can
employ L’Oreal Professionnel’s new styling rangeofTecni.Artandthe brand’s host
of efficient coloration services from
INOA, Majirel, Dia and InfiniePlatine.As always, the new collection from
the Parisian House of Hairdressing respects the creative spirit of its
predecessors while simultaneously boasting of its own uniqueness and
style.  Get on board the trend train with
L’Oreal Professionnel’s It Looks SS 2014 and shine as brightly as your favorite
It Girl!

My experience of getting L’oreal Powerdose Treatment!

Hello Readers!
How have you been?
My today’s post is about my complementary hair treatment by L’Oreal Professionnel, which I got from Nabila’s Salon. The guy I believe named Jawaid suggested me to get Powerdose not the new Fiberceutic as the quality of my hair is very good and Fiberceutic is basically an emergency treatment for very damaged hair. So I decided to get The L’oreal Powerdose treatment here is how i find it.

My treatment started at 2:45 the process was not so long it took around 45 minutes to get the whole thing done which I believe is very good. The treatment started with a hair wash then application of the hair mask and Powerdose spray & wash in the end. They asked me wash my hair after a day to see the results. After the wash I felt my hair a lot more smooth & glossy. The dryness of my hair was no where to be seen which I loved. Overall, the treatment worked well for my hair sad that I didnt get the chance to try out the Fiberceutic, the new launched treatment by L’oreal Professionnel. Anyways after getting the Power-dose treatment my hair looked wonderful. If you have a wedding or some kind of event to attend then get this power-dose treatment done, it lasts up to two to three washes.


(Press Release) L’Oréal Professionnel Introduces Fiberceutic

L’Oréal Professionnel Introduces Fiberceutic

Botox for your hair: ‘Magic’
molecule from L’Oreal Professionnel promises emergency care for hair to smooth
away signs of damage

[Karachi, 07 June 2012] L’Oréal Professionnel, the house of French hair dressing unveiled
yet another breakthrough in hair care technology with the introduction of
‘Fiberceutic’.. With properties that turn back the clock on hair, Fiberceutic
takes inspiration from aesthetic medicine and redefines the boundaries of
technology in hair care with the introduction of the Intra-Cylane molecule. Reversing the negative effects brought on by many
years of blow-drying, styling, straightening and repeated chemical treatments,
hair rehab starts with Fiberceutic.  The first fiber filling hair treatment
from L’Oreal Professionnel, Fiberceutic is a one-stop solution to all hair
and hair fall. With the temperature hitting new
highs with every passing day in Pakistan and the damage from heat making hair frizzy and brittle,
Fiberceutic also acts as a perfect solution for all the hair trouble that comes
with dry, hot and humid weather.
Speaking about L’Oréal Professionnel’s Fiberceutic, L’Oréal
Professional Products Division Business Manager, Sadia Shah has said, “Just
like skin ages and needs replenishing, so does the hair. The
hair cortex fractures from daily aggressions such as
blowdrying, chemical treatments or excess sun, and when it becomes fractured it
stops hair

looking healthy and shiny.  Those who have had
the treatment notice a physical change in their hair; it plumps up and is
thicker for longer. To get longer lasting results, a minimum of 4 treatments
are recommended and the Fiberceutic home-care mask available from salons is
best for longer results. In Pakistan, where hair is prone to becoming frizzy
and dry, it is particularly effective and more so for those with long hair, who
suffer from dry, split ends and whose hair has become brittle due to damage. It
plumps it up and really is the botox for your hair!”
The Fiberceutic treatment works wonders on split ends and rough hair
giving it a picture perfect finish. With lasting results of up till 10 shampoos
the treatment is further complimented by L’Oréal Professionnel’s Serie Expert
Fiberceutic mask for home care use, a protective and intense replenishing
product that prolongs the results of the treatment. The severely damaged hair,
suffering from overexposure over the years, is rejuvenated from the inside with
a unique firm touch on the outside.
Intra-Cylane, present in Fiberceutic, is the breakthrough molecule from
L’Oréal Professionnel  that acts at the core of the hair fiber and
provides emergency care for hair that has been severely damaged over time owing
to constant exposure to heat and chemical treatments. Reacting upon contact
with water, Intra-Cylane moulds itself to the
hair’s inner cortex to create a flexible yet strong framework that supports the
fiber and prevents it from collapsing, and is
designed to help reinforce the protective layer of hair. Fiberceutic, popularly
referred to as ‘hair botox’, ensures the treatment first uses a hair filling technique to apply a concentrated serum
to the hair, then followed by a sealing treatment that forms a protective layer
on the hair, consolidating and reconstructing fiber. 
Professionnel’s new hair botox treatment,Fiberceutic, can be availed at L’Oréal
Professionnel partner hair salons across the country. For further information
about Fiberceutic and partner Salons which offer this service, log on to: