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Press Release


Caramel Mania by L’Oreal

Caramel Mania form Casting Creme Gloss by L’oreal

Caramel Mania from Casting Crème Gloss

[Karachi: 23rd June 2014] 
 L’Oréal Paris, the world’s leading Beauty
Expert, launches their irresistible Caramel Mania hair color shades from their
hair color signature, Casting Crème Gloss. The caramel shades are made up of an
inseparable duo of melted tones and sweet notes. It naturally warms up brown
shades with gorgeous copper and golden tones. Caramel mania is available in two
delicious shades from the Fudgy Caramel collection: Maple Caramel and Toffee Délice.

Now lighter
brown and darker blondes can be luscious and glossy glossy!

Crème Gloss hair color is specially designed for first time hair color users. Its
no ammonia formula protects the hair from damage and comes in an easy to apply
format. It is also infused with Royal Jelly extracts that gives your hair
exceptional softness along with a sleek and a glossy shimmer. Casting Crème
Gloss hair color is available at all leading stores at PKR 999.

For more information about the L’Oréal Paris in
Pakistan, visit their official Facebook fan page:


Erum Khan opens her first flagship store

Erum Khan and Mohsin Ali

Leading Fashion Designer Erum Khan launches her first flagship store in

The acclaimed fashion designer Erum Khan (EK) is all set to
conquer the Lahore market with the opening of her new flagship store at
prestigious MM Alam Road, Gulberg Lahore.

EK store includes couture and formal wear. She unveiled her
new bridal collection at launch. Erum’s design ethos based on bringing together
attractive cuts and colours with embellishments in a way that is not
overshadowed by others; rather they flow together naturally. Her new collection
consists of innovative cuts like long shirts, lehnga, angrakhas and open gowns.
The collection came in contemporary and stylish cuts merged with the combination
of conventional and unconventional embellishment with a colour palette based in
bright colors with a blend of pastels and earthy tones and is based on organza
and net with a lot of sequences, gota and pearls.

On the launch of her store, Erum Khan said, “I am very glad
that I am getting a very good response from Lahories. I found very humble and
loving people here. Opening store in Lahore is my big project. I have brought
my new collection which is unique and very different from my rest of the
collections. Designing clothes have always been my passion. Now I have entered
in Lahore market, I am feeling proud to be the part of it.”

Being specialist in Couture, Erum made her name in fashion
industry in a very short span of time. She started her journey in 2005.Her eye
catching designs stand out for their blend of eastern and western cuts and
abstract forms which accentuate by vivacious trimmings.

EK Store in Islamabad is currently located at 819,Chaklala
Scheme III, Rawalpindi.            Her Lahore store launches at
the First floor OPTP building, MM Alam Road Gulberg Lahore on June 13, 2014.

For more information visit:
Ali Xeeshan


Amna Illyas


(Press Release) L’Oréal Professionnel Introduces Fiberceutic

L’Oréal Professionnel Introduces Fiberceutic

Botox for your hair: ‘Magic’
molecule from L’Oreal Professionnel promises emergency care for hair to smooth
away signs of damage

[Karachi, 07 June 2012] L’Oréal Professionnel, the house of French hair dressing unveiled
yet another breakthrough in hair care technology with the introduction of
‘Fiberceutic’.. With properties that turn back the clock on hair, Fiberceutic
takes inspiration from aesthetic medicine and redefines the boundaries of
technology in hair care with the introduction of the Intra-Cylane molecule. Reversing the negative effects brought on by many
years of blow-drying, styling, straightening and repeated chemical treatments,
hair rehab starts with Fiberceutic.  The first fiber filling hair treatment
from L’Oreal Professionnel, Fiberceutic is a one-stop solution to all hair
and hair fall. With the temperature hitting new
highs with every passing day in Pakistan and the damage from heat making hair frizzy and brittle,
Fiberceutic also acts as a perfect solution for all the hair trouble that comes
with dry, hot and humid weather.
Speaking about L’Oréal Professionnel’s Fiberceutic, L’Oréal
Professional Products Division Business Manager, Sadia Shah has said, “Just
like skin ages and needs replenishing, so does the hair. The
hair cortex fractures from daily aggressions such as
blowdrying, chemical treatments or excess sun, and when it becomes fractured it
stops hair

looking healthy and shiny.  Those who have had
the treatment notice a physical change in their hair; it plumps up and is
thicker for longer. To get longer lasting results, a minimum of 4 treatments
are recommended and the Fiberceutic home-care mask available from salons is
best for longer results. In Pakistan, where hair is prone to becoming frizzy
and dry, it is particularly effective and more so for those with long hair, who
suffer from dry, split ends and whose hair has become brittle due to damage. It
plumps it up and really is the botox for your hair!”
The Fiberceutic treatment works wonders on split ends and rough hair
giving it a picture perfect finish. With lasting results of up till 10 shampoos
the treatment is further complimented by L’Oréal Professionnel’s Serie Expert
Fiberceutic mask for home care use, a protective and intense replenishing
product that prolongs the results of the treatment. The severely damaged hair,
suffering from overexposure over the years, is rejuvenated from the inside with
a unique firm touch on the outside.
Intra-Cylane, present in Fiberceutic, is the breakthrough molecule from
L’Oréal Professionnel  that acts at the core of the hair fiber and
provides emergency care for hair that has been severely damaged over time owing
to constant exposure to heat and chemical treatments. Reacting upon contact
with water, Intra-Cylane moulds itself to the
hair’s inner cortex to create a flexible yet strong framework that supports the
fiber and prevents it from collapsing, and is
designed to help reinforce the protective layer of hair. Fiberceutic, popularly
referred to as ‘hair botox’, ensures the treatment first uses a hair filling technique to apply a concentrated serum
to the hair, then followed by a sealing treatment that forms a protective layer
on the hair, consolidating and reconstructing fiber. 
Professionnel’s new hair botox treatment,Fiberceutic, can be availed at L’Oréal
Professionnel partner hair salons across the country. For further information
about Fiberceutic and partner Salons which offer this service, log on to: