Browsing Tag

The Lawn Diaries

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My Visit to Zeen

ZEEN STORE @ DCM
Okay so I went to the famous Dolmen City Mall yesterday
to buy some lawn Jooras and a new store named ZEEN located on the corner of the
second floor caught my eye. The store is decorated in such a beautiful and neat
manner I am sure you all will agree after looking at some pictures.

Overall the store has lot to offer, At Zeen you will find
fresh prints, flattering fits, and small unexpected details.  On inquiry I
got to know that ZEEN is sub brand of Cambridge.

 I have got some pictures of the store and
Press Note for you guys

 

ZEEN summer collection volume II
ZEEN summer collection volume II
ZEEN summer collection volume II

Zeen is a women’s pret line carrying prêt wear, lawn
prints, both stitched and un-stitched and accessories. Zeen continues with the
Cambridge philosophy of outstanding quality while bringing fresh styles and
innovative fashion to its customers. 


Cambridge has been a leading retailer of men’s apparel since 1973, providing a
classically stylish range of men’s clothing and accessories. Over our 40 year
history, Cambridge has built a reputation for impeccable tailoring, reliable
quality and excellent customer service.


At Cambridge, we look forward to defining Zeen in a way that clicks with the
women of today. Inspiration for Zeen has been a woman who could be anyone, but
who is selective when it comes to what she wears. We want to preserve that
individuality of style, while adding beauty, grace and comfort. Our intention
is to bring you a selection of designs where the quality of fabrics matches the
elegance of style.  At Zeen you will find fresh prints, flattering fits,
and small unexpected details. And because we love things that last, underlying
all if this is the Cambridge focus on quality, substance and respect for the
wearer. We insist on clothes that feel as good as they look. Our hand-picked
accessories including statement necklaces and clutches will add that special
sparkle to your outfit.

This summer, Zeen volume two collection brings a
delightful Mediterranean feel in its prints. Inspired by sunlight, the ying and
yang of whites and blues, and the awe inspiring architectural lines of
Santorini, our collection blends together  the right mix of elements,
Short tops, subtle prints, and fresh colors mirror the lovely effortless
elegance of this Greek island.

If like us you believe a great outfit can be the start to
a fantastic day or can create a special moment, experience Zeen, our take on
women’s style. You might just be pleasantly surprised!

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The Lawn Diaries

KEEP IT SIMPLE

OK guys Crazy Lawn season is finally here and it seems everyone and their mother and their cat is coming out with their own brand of lawn. Lawn designs & suits should be as simple as possible in my OPINION. Complicated, complex and bulky designs always put me off. Now a days a simple lawn suit comes like a jigsaw puzzle with 7 different kind of frills, laces and pieces to attach to get a complete suit.  I don’t know about you but my tailor never gets it right and mostly ruin my dresses ( I have tried a few) . If you have a good tailor you are lucky else a 6K joora goes to waste.  I have absolutely no issues with simple, delicate prints of lawn & this year I have seen some very good lawn prints so I have complied some images from designers 2014 lawn collections.
Seems like Sana Safinas got it perfectly right this year as I absolutely adore almost all of their lawn prints and embroideries. Beautiful designs, simple prints, perfect color selection for summers. What else one need? Have a look at some of my Favorites. 

Sana Safinaz 2014 lawn collection

  Sobia Nazir Lawn 2014 
Sobia Nazir has come up with some very good and simple prints. These suits comes with the killing price tag of  PKR 5950 which in my opinion is too much for a lawn dress. Anyways here have a look at some of my favorites. 

Sobia Nazir 2014 lawn


Tell me guys about your most expensive lawn jora and your favorite lawn. 
NO CONSIDERATION of any kind was taken to write this post. 

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The Lawn Diaries

Kayseria Spring Summer Basant collection
Oh hello my dear readers do you feel it??  I sure can..
The Crazy Lawn season is almost here and everyone seems like everyone is coming out with their own either COPIED or ORIGINAL lawn prints. I love wearing lawn its the only thing I can bear in Karachi’s deadly summers. There are some brands I am really looking forward this season such as Khaadi, Deepak and GUL Ahmed.  Here are the details of some of my favorite recently launched lawns.
 Kamal Lawn by Zara Shahjahan
Zara
Shahjahan recently introduce a collection inspired by Sub Continental,
specifically Indian patterns and motifs. The brand also introduced
coveted award winning model, Neha Ahmed as the face of Kamal Lawn by
Zara Shahjahan this season.
ZARA SHAHJAHAN & Erum Ahmed

Kayseria 

Kayseria recently introduced their latest collection for Spring/Summer 2014 available under three distinct themes; ‘A Color Riot’ inspired by Basant, 
‘Victorian Romance’ inspired by the Victorian Era, and 
‘Letters of Love’ inspired by stamps.

Tell me guys do you also go crazy over lawn, your favorite lawn brand? 
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Launch of Zebai Elite collection in Karachi!

Hello dear readers how have you been?  This is Nida Moughal reporting from Glitter Smitter. The lawn fever is at its peak in Karachi and you realize it when you see no other boards except Lawn everywhere. yesterday I attended another lawn exhibition  named “Zabai”  Elite lawn collection by Mehmood Textiles. Zebai in Urdu means beauty, but in Persian, it means Wearing Cloth.  The designer
behind this lawn is  Mahwish Haq and the man behind styling is well known
Yousuf Bashir Qureshi (YBQ). When I heard that collection was styled by YBQ I
knew I had to pay a visit. 



To be honest with you guys, I was so impressed/ surprised with the quality of the fabric that I am compelled to write this post. The collection was inspired from the artistic pillars of Egyptian Sinai plans, to the aesthetic monuments of Ceaser’s Rome, from  the Islamic Calligraphy of Harun Rashid’s Baghdad to the mind soothing flowery orchards of Thi folklore. In short it was a harmonious blend of various inspirations and motifs from different parts of the world.

There were total of 17 designs (13 in furl suits form and 4 in solos) and the best part ( I believe its the best part) designs did not have any kind of animal printed on them. It kills me if I find an animal printed on my dresses, its not that I don’t like it but the fact that it becomes a hurdle for me to perform Namaz wearing it.  Last year I purchased a wonderful lawn joora from Gul Ahmed, when I came home and examined the print in detail I realized that butterflies were printed on it. I took back the joora for exchange and after very unpleasant conversation with the sales guy and manager they exchanged the bloody joora.
Coming back to Zebai Prints I loved the fact that there were no animals on it. The fabric no doubt was of finest quality. You can shop the collection from here.


Here have a look at some of the pictures from last night.

Zebai Elite Lawn collection

 Ok guys this one is my favorite one simple and summer-y.

Ayesha wearing Zebai

 I really love this yellow on the left…I have bought this one.

Photo Courtesy Xphotography

Yousuf Bashir Qureshi @ Zebai Exhibition

Obaid Sheikh @ Zebai Exhibition

 I got three dresses from this exhibition the dresses comes in a DIY kit form. I will soon make a haul post. Please guys if you are in Karachi suggest me a very good tailor. I am sick and tired of tailors ruining my expensive jooras.